Kathryn Edwards is the Founder of Dream.Believe.Create a global, online platform that helps women build successful, values-based businesses without sacrificing a balanced lifestyle or their emotional and physical well-being in the process.
Kathryn helps women around the world with a range of affordable, high quality educational workshops, programs and online learning.
With a strong social following, and a new direction emerging for her business, Kathryn commissioned Brand Nirvana to refine the Dream.Believe.Create brand.
The scope included: logo & style guide, social media templates, powerpoint presentation and workbook template.
With an open brief, the brand needed to cut through. So we layered these elements into the visual identity:
- A memorable brand essence that expresses the hygge philosophy.
- A strong yet magically feminine aesthetic.
- Elegant, clean, uncomplicated fonts.
A fresh and diverse mark using Fresh Script and Hernández Niu Extra Light slab serif typeface with black and rose quartz colour palette.