Earth & Sea Creative were commissioned to develop a professional, clean and unusual brand identity for Inspiring Success, an East Gippsland based coaching and facilitation business. As with all branding projects, our expertise was sought for colour and typography selection.
Business cards and a CD cover/booklet/label were also a part of the project.
The Design Rationale
A coach may be called on when an individual needs a fresh point of view in their career or life, and a positive rapport is often the outcome of the coach/client relationship. The design aligns the inspiration a person will find, through coaching sessions, with a beacon of light.
A clean sans serif typeface and blue colour palette ensures that the branding remains professional.