The brand story:
Ali Kelly of Soulstice Artisan Body Care is a massage therapist and reflexologist who struggled to find a soap to suit her sensitive skin. So she started making her own.

Prior to engaging Earth & Sea Creative, Soulstice went by the brand name ‘Wicked Soaps’. The brand name and identity no longer served the direction of her business, so Ali engaged me for a full rebrand.


soulstice2The branding brief:
Create a flowing, natural, soulful brand identity which translated seamlessly across stationery & packaging (business cards, stickers, swing tickets).

The project also encompassed a responsive, mobile-ready parallax e-commerce website.



The design solution:soulstice
The winning design is a text based logo using a bohemian brush script typeface.

Ali opted for a nurturing purple & green colour palette with turquoise and navy accents.

Botanical inspired imagery & emotive words were used on the reverse side of the business card, adding a visual point of difference to the Soulstice stationery.

The website needed to be fresh, inspired by nature, uplifting and of course responsive & mobile ready. Using imagery from the stationery, the final piece of the rebrand was an e-commerce website.


And what Ali really gained by engaging me as the branding specialist:
Keeping the costs low is often a necessity for product based businesses, which translates to DIY design & opting for an off-shore print provider for labels etc.

Through a design coaching session & the development of packaging templates, Ali learnt how to use a quality online print system & received a packaging style guide. Now Ali can create consistent packaging each time she brings a new product into the range.

With content marketing being essential for any online business, a blogging pep talk gave Ali direction for her content marketing. Ali now feels empowered to share her wisdom with the world through her blog & social media posts.

See the website live, in action.

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