On Sunday 24 January 2016, social media was abuzz with discussion about Lisa Messenger’s new book.
FYI – Lisa is a publishing rock star in the Land of Oz. She pushed her brand value of openness and honesty further in Breakups & Breakthroughs by candidly revealing the way she navigated a very difficult breakup with entrepreneur Jack De Losa.
My interest in the book was solely design related rather than the hot goss about the split.
The kerning on the cover of this book, in my opinion, is ordinary.
I love the aesthetic of Lisa’s publications and love the typeface Faith & Glory which is used in this design. However, I can’t help wonder: ‘Why is this script font Optical kerning rather than Auto or Metrics?’ Yes, I inherently critique kerning. Say that ten times quickly!
What the heck is kerning I hear you ask?
Most designers will agree that a correctly kerned form is not negotiable in good design. Usually The Collective Hub nail design. But this time, I’m left wondering ‘Why would a designer do that? Are they trying to rebel? If so, I believe it’s missed the mark.’