The Brand Story
Marguerite Davie and Susy Jones are the Directors of GrantsPro, a specialist grants management training and services company for government and other organisations that invest in people, communities and business through funding.
Marguerite and Susy want to skill up grant makers in government, so it is seen as an important capability in goverment agencies. They want to be the leaders in grant making practice in Australia.
Earth & Sea Creative were commissioned to develop the brand identity for GrantsPro, along with stationery and print collateral.
The Creative Brief
The brief is for a clean, fresh and timeless mark in the specific colour palette noted in the moodboard. The brand name must be displayed as uppercase. A combined mark is also a preference, with the graphics to echo the keywords of community, unifying, outcomes, people, relationships. It is essential that the concepts remain timeless, and refrains from using iconography which will date.