You’re launching your next big idea, and there’s a chicken and egg scenario at play.
In your mind, the program you need to launch will be up and running before ‘the brand’ is established. And you simply need “The Logo” to launch.
But…the challenge you’re possibly unaware of is two-fold.
A) You do need a brand before you launch your program to the world.
B) You won’t get a brand from an isolated event like engaging a designer to draw a logo.
You need a vision, a strategy, possibly a few SMART goals that you can measure.
You need a branding specialist that asks questions, researches the living daylights out of your personal signature style and gets inside your ideal client’s head.
Because…The brand is the holistic message you will put out to the world.
The brand carries the values, mission, reason for existing, attributes and aesthetics.
The brand is the most important entity and it magically amalgamates into a shiny object called The Logo.
And The Logo is your brand.
Brand congruency builds a genuine audience, helps you establish authority and a positive reputation before you launch your idea.
So why would you want to launch your next big idea in an incongruent way?
You care about your presence.
You care about establishing trust with your ideal client.
You care about launching with impact.
So you need to create a consistent and cohesive brand before you launch.
Your logo is your brand.
This is a Golden Rule of branding. Throw that knowledge around like it’s confetti, and go create an inimitable brand before you launch!
And if you need to chat to a branding specialist about your fabulous ideas, take up my free branding consult. Drop me a line.
I help difference-makers create, launch and grow a memorable brand.
I do this through a human-centred philosophy & design process called The Brand Nirvana Experience.
We go deep to uncover the hidden gems of your brand, & I'm the style-maker who brings the vision to life.
The Brand Nirvana Journal is where I share case studies & design musings.