When it comes to investing your precious start up capital into your business, where do you start?
- Brand strategy
- Logo design
- Stationery design
- Promotional collateral
- eBooks & opt-in offers
- Document & presentation templates
- Social media platforms & graphic templates
- Email marketing platforms & campaign templates
- Visual marketing graphics
- Trademarking & IP protection
- Media relations
Where to from here?
- Invest in powerful brand presence and be a magnet for your dream client from day one.
- Or navigate the journey with zero branding and then start over when you have the capital to invest.
If you have strong business networks, you will be able to reach out to a colleague, ask “Who designed your logo?” & be referred to a branding specialist with confidence.
The formula for launching a brand is simple: plan, build, sustain & improve.
- Create a hierarchy of needs and wants, then trust your heart and intuition with confidence.
- Build a brand you love, which will attract your dream clients from day one.
- Implement your strategy.
- Constantly improve & refine your brand assets.
In the end, your choices will equate to capital or confidence.